In the last couple of years, media has shed stark light on the questionable ethics and damage caused by resource intensive modes of manufacture and farming, causing consumers to make dietary and lifestyle changes for themselves and their families. Access to information about how to make these 'right choices' is improving, with the mainstreaming of counter-contamination scanners and Blockchain-enabled supply chains helping to lay food systems bare.

We have been pushed towards more sustainable habits by regulation and limitation, and we continue to be pulled towards sustainable alternatives that are innovative and build status, bringing personal kudos as well as environmental benefit. A vibrant culture of innovation and idea incubation is attracting significant amounts of capital and new players with sustainability at their core are bringing goods and services to market at impressive speeds.

Sustainability, crucially, is now not only understood as something restricted to environmental effects. It is a term which increasingly encompasses social and fiscal responsibility, and as such we seek relationships with businesses who have ‘purpose beyond profit’ that have a tangible, net positive impact at every point in their value chain.