"I want to have a positive impact on my society and the environment, and take pride in that sustainable way of living"

As our planet hurtles towards the limits of its capacity to provide for humankind, responsible living becomes more important than ever before.

In the last couple of years, media has shed stark light on the questionable ethics and damage caused by resource intensive modes of manufacture and farming, causing consumers to make dietary and lifestyle changes for themselves and their families. Access to information about how to make these 'right choices' is improving, with the mainstreaming of counter-contamination scanners and Blockchain-enabled supply chains helping to lay food systems bare.

We have been pushed towards more sustainable habits by regulation and limitation, and we continue to be pulled towards sustainable alternatives that are innovative and build status, bringing personal kudos as well as environmental benefit. A vibrant culture of innovation and idea incubation is attracting significant amounts of capital and new players with sustainability at their core are bringing goods and services to market at impressive speeds.

Sustainability, crucially, is now not only understood as something restricted to environmental effects. It is a term which increasingly encompasses social and fiscal responsibility, and as such we seek relationships with businesses who have ‘purpose beyond profit’ that have a tangible, net positive impact at every point in their value chain.

55%

increase in searches for ‘plastic recycling’ this year following Blue Planet’s episode on marine plastic

Hitwise online search behaviours, 2018

What's driving this trend?

Increasing Environmental Pressure

120 million more hectares of natural habitat need to be converted to farmland to meet demand for food by 2050.

Rise of Protectionism and Nationalism

From January 2018 China has banned imports of plastic waste from other countries.

Rapid Urbanisation

Cities are responsible for 67% of the total global energy consumption and more than 70% of greenhouse gas emissions.

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“I mainly buy from companies who have a clear, committed environmental policy for environmental reasons”
“I make an effort to buy products from companies that support causes I care about”

What does a successful business look like in 2025?

IT IS NOT AFRAID OF BUILDING LOCAL ENTERPRISE & BRANDS

For the benefit of the economies and lives involved in and impacted by its supply chain, successful businesses will become investors and service partners

IT NUDGES CONSUMERS TOWARDS MORE CONSCIOUS CONSUMPTION

Via setting an example when it comes to transparency, becoming partners with brands with a similar ethos and purpose, and openly supporting public initiatives

IT AVOIDS WASTE AT ALL COSTS, AND LOVES GIVING IT NEW VALUE

With significant investment into innovating alternative packs, or even products that require fewer materials, and sees opportunity in the waste of others