Concept Development Card

The Concept Dev Card template fleshes out concept details in an organised and comprehensive way

What's it for

Aligning on details that will help to make the concept a reality and get buy-in from others in the business. Can be easily followed by the Concept Score card, if considering a longer list of potential ideas.

How to do it

This activity is best undertaken in a group

Use a fresh template for each concept

Complete each section of the template, working from top to bottom

Be as detailed and clear as possible, and comprehensive in thinking through each section – identifying both the barriers and strengths of the concept could be critical to determining whether it lives or dies in the business