A counter-subtrend in many ways: consumers become more averse to using technology and sharing their personal information, seeking meaningful and human connections and moments of digital detox.
Consumers fully embrace technology and include it in every aspect of their lives without considering whether it actually adds any value
Consumers are constantly connected
Consumers seek disconnection as the impact of technology on mental health becomes clearer
Regulation intensifies as the drawbacks of technology become more apparent after an increase in data breaches and cyber crime
How is this manifesting?
Through the eyes of our StreetScapers…
"Adults in the UK are spending an incredible 7 hours and 56 minutes a day consuming media, up 9% from 2017."
"South Korea has built a National Centre for Youth Internet Addiction Treatment to tackle technology addiction that is causing violence."
Gagyeong, South Korea
In 2018, the World Health Organisation officially recognised digital gaming addiction as a mental health disorder.
Android apps encourages consumers to take control of their digital lives
Google launched its digital wellbeing initiative to help consumers understand their tech usage and take control of it.
Backlash against targeting and tracking mean consumers want to be forgotten