Rediscovering Natural

Health-savvy consumers and innovators are discovering and extracting the true wellness benefits of natural ingredients, giving certain products a surge of popularity or a new lease of life.


Awareness that natural and minimally processed foods are better

Understanding of the benefits of different vitamins and food types


Detailed understanding of the individual components of food and the benefits that they can bring

Advanced scientific processes can extract ingredients in their rawest, purest form

How is this manifesting?
Through the eyes of our StreetScapers…

“It seems our dark Tualang honey is gaining popularity outside of Malaysia – we understand now it is good for amino acids and vitamins, much like other traditional ingredients here.”

Lavina, Malaysia

“We’re trying to incorporate berries into everything now we’re shown their pigment contains cancer-fighting enzymes.”

Lucy, UK

The global Natural Health Extracts market is set to grow 8% YoY to 2024

Major health foods retailer Planet Organic embraces Ayurvedic anti-inflammatories and antioxidants

Traditional Eastern medicinal herb turmeric (and related curcumin) now features in products as diverse as popcorn, to tea and coffee, granola and chocolate.

Increasingly popular health influencer profiles highlight the most innovative and beneficial natural extracts

Like @realfoodology, (Courtney Swan) who has gathered 113k followers since she began her online campaign against antibiotics.