Invisible Digital

Algorithm-based living means less exciting purchase decisions are made automatically, and physical retail automates the point of purchase so consumers can live seamlessly.

From

Consumers are the drivers of their tech enabled lives as they oversee oversee the decisions that are made for them.

Technology is clunkily integrated into spaces and lives and rarely offer an integrated, end to end solution.

To

The rise of the passive consumer, certain categories have increasingly low visibility as consumers stop engaging with them and leave purchasing decisions to technology.

Technology takes care of mundane aspects of consumers’ lives, freeing up their time for other activities.

How is this manifesting?
Through the eyes of our StreetScapers…

“Products and services that help you save time and relax are what people are looking for”

Marianna, Mexico

“Whoever feels overwhelmed by choices turns to algorithms to make life easier. We no longer really have a choice in the matter, if we want to live life to the full!”

Paul, Germany

The amount of smart devices connected to the internet is predicted to increase to 75.44 billion in 2025 from 15.41 billion in 2015

Smart bins mean an end to household shortages

GeniCan attaches to your bin and scans items when you throw them away before saving them onto your shopping list or ordering them directly through Amazon Dash

Microchips which function as swipe cards and payment methods

SJ Railways in Sweden accept tickets on a microchip embedded into your hand, which can be read with a smartphone