Innovating Against Waste

The war on waste takes on new life and meaning as cutting edge innovation helps environmentally friendly alternatives hit the mainstream.


Rise in reduced packaging and farmer's market options for fresh foods

Limited alternatives to plastics and films


Breakthrough innovations in new technologies like mutant enzymes that digest plastic or alternative materials like textiles made from pineapple fibres

Government incentivisation and punitive measures for recycling and usage

How is this manifesting?
Through the eyes of our StreetScapers…

“Plastic bags are a real pain. We are so used to them that sometimes it is ridiculous, it’s like we don’t realize the harm we are doing with this kind of behaviour. The government is working on a decree to ban plastic bags as soon as January 2019.“

Stefano, Chile

“It won't be long until most Americans use completely new, lab-grown foods and materials to cook and eat”.

Vincent, USA

KeepCup, the Australian reusable cup brand, sold a quarter of a million of their barista-standard cups in the UK in the run up to Christmas - the biggest three months of sales in its history and just before the 25p “latte levy” was imposed.

Using an existing by-product in agriculture - Piñatex is a natural textile made from pineapple leaf

Creating additional income streams for farming communities as well as a sustainably sourced, high-fashion material.

Eliminating waste from the consumption cycle - Plastic Eating Enzymes

Scientists in Japan & the UK have created a mutant enzyme that breaks down plastic drinks bottles.