Flexi-Food

Eating and drinking occasions reshape and shift to suit consumers who seek to maximise their days (and nights), forcing rapid change for food & drink manufacturers and channels.

From

A one size fits all approach to retail spaces

Companies and products zero in on one consumer need and focus their entire offer around that

To

The understanding that consumers have different needs at different points in time, and that, while they may sometimes be in a rush to shop, they might want an immersive, educational experience next time

Technology enabling spaces that can cater to multiple consumer needs

How is this manifesting?
Through the eyes of our StreetScapers…

“Supermarkets always try to make the shopping experience easier and faster, from Smart Scan Shopping to Smart Pickup, they are always innovating for speed.”

Gagyeong, South Korea

“Whole Foods caters to so many different types of shopping experiences, whether you want to grind your own peanut butter or get groceries delivered within two hours.”

Vincent, USA

Meal kits were the fastest growing food channels in the US in 2018, with total sales of $2.2bn.

Strategically placed meat vending machines in South Korea cater to late solo diners

Specifically adapted to fluid routines and small households as they provide one person portions.

Algorithm-based pricing based on demand fluctuations pricing meals at differently at peak times

Gebni discounts fluctuate in real time and can range from a minimal 2% to a substantial 35%, even on a $10 item.