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Working with
the trends

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Navigating this resource

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All 6 trends are explored following the same structure:

1. The trends

Introducing the trend

Overview of the trend
and how it’s evolving

Key points to
bear in mind

Summary of the key
sub-trends evolving
in this area

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All 6 trends are explored following the same structure:

2. The sub-trends

Introducing the
sub-trend

Overview of the
sub-trend and
how it’s evolving

Examples of how it
is currently manifesting

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All 6 trends are explored following the same structure:

3. Market summary and industry implications

How the trend is
manifesting
in Ireland & UK

Summary of which
sub-trends are evolving
most dynamically

Thought-starters for how
you could apply the
trend to your business