Sub-Trends

/Sub-Trends

Google Maps

What: The improved Google Maps service now takes weather and traffic into consideration when predicting your journey duration.

Why: If linked with your calendar, Google Maps will automatically send an update if there is any change to your travel time, prompting you to leave earlier if necessary.

The Fill App

What: The Fill App is a free app that will allow South African users to save some money by alerting them of fuel price changes once a month and thus reminding them of when it’s best to fill up, where and by how much. It will know the size of the fuel tank and is […]

Amazon Dash

What: Amazon has launched Dash Button – a WiFi-enabled plastic controller that allows US customers to order basic household supplies at the touch of a button.

Why: The small device is designed to be stuck or hung in a convenient place, such as on the washing machine or next to the bath. When you’re running low […]

Knorr

What: Knorr developed an app that takes the difficulty out of meal planning. In store, Argentinian consumers simply scan a product’s barcode, to quickly pull-up recipes using a certain ingredient. The app even allows people to search for meal ideas, based on their mood or even the weather.

Why: In a challenging environment, brands need to […]

La Nevera Roja (Red Fridge)

What: La Nevera Roja (Red Fridge) is an online and mobile portal for thousands of Spanish restaurants and home delivery options in the larger cities. To date, it has 600,000 users.

Why: The main reason for the app’s increasing popularity is its extremely simple interface that allows people to choose or order their chosen meal quickly […]

The Monsieur

What: The Monsieur is an American touchscreen drink mixer that will solve all your drink-mixing woes.

Why: Armed with 300 drink recipes for every occasion, superior knowledge and precise mixing skills, the Monsieur is proof that, sometimes, technology can do our jobs simpler and better than we can. 

AliPay Wallet

What: AliPay Wallet (Alibaba) is a smartphone payment app in China that allows shoppers to pay for a huge variety of products and services, simply by scanning a QR code.

Why: The app reduces the need to carry around credit cards, and means quick and simple payment at any time, in any place for the time-pressured […]

Bacardi Island

What: The Italian islands of San Domino and San Nicola have been taken over by spirits company Bacardi and transformed into an early 20th Century, Cuban-themed resort–Isola Bacardi with parties, daily sports and wellbeing activities running all day.

Why: Bacardi’s campaign capitalises on consumers’ desire for quality time, a sense of shared purpose and community, without […]

The Handmade Festival

What: Barcelona has become the craft capital of Europe. Its now annual Handmade Festival offers master classes, workshops, tasting sessions, exhibitions and concerts.

Why: This Handmade Festival captures the European trend for self-reliance and return to artisanal skills for both professionals and aficionados alike.

Wild Things Publishing

What: UK publisher Wild Things produces books that inspire and guide people on personal adventures centred around fitness pursuits.

Why: Aimed at busy city-dwellers, sales of the Wild Things took off in 2014 as people embrace the opportunity to expand their personal horizons – which are becoming increasingly adventurous.