Sub-Trends

/Sub-Trends

Skoop

What: Skoop LLC makes nutrient-packed food powders and supports children’s health and wellbeing.

Why: The company’s key value is that everyone, everywhere deserves access to the very best nutrition available. So, they’ve partnered with a non-profit to provide one serving of free fruits and veggies to a public school lunch program in America for every serving […]

Pytt I Panna

What: Pytt I Panna packs in Sweden provide a simple and healthy snack solution that children can make themselves when they come home from school.

Why: The product has visual cues that are easy and engaging enough for children to follow, so they learn about nutritious cooking and gain practical experience.

Veronica’s

What: Healthy Irish snack brand Veronica’s has launched Crunchy Creatures – gluten-free, 100% baked corn crisps, with 40% less fat than a standard pack of crisps.

Why: Saving parents from the bullish banning of junk snacks, Crunchy Creatures is a healthy and tasty version of crisps for kids, with a cheesy flavour, as opposed to the […]

Máquina

What: Máquina is a Brazilian fitband that tracks people’s movement and sleep patterns and then suggest healthier practices. The gadget is ,somewhat surprisingly, produced by a juice company.

Why: Following small tailored daily changes like walking a little further, not using the elevator and controlling the food intake can dramatically change people’s health and wellbeing and […]

Saffolalife

What: The Saffolalife website in India lets users perform an instant health and fitness assessment, then download diet and exercise plans that will work for their body type and fitness level, to provide clear advice for gradual improvement.

Why: Creating a simple online toolkit that assesses dietary needs, and then offers easy diet and exercise recommendations […]

AeroShot

What: The AeroShot is a lipstick-sized inhaler that delivers an energy boosting vapour containing 100 milligrams of caffeine – equivalent to a cup of coffee – along with B vitamins and Niacin.

Why: The inhalable formulation of AeroShot means the boost can be felt almost immediately and is of the reasons of its growing popularity in […]

Wakeup

What: Wakeup is a new Israeli drink specially formulated to give people a boost in the natural post-lunch dip.

It is based on all natural ingredients and scientifically validated as far superior to caffeine for sustaining energy.

Why: Wakeup comes from a growing need for naturally-based products that meet specific energy needs across the day.

Nootrobox

What: Nootropics, otherwise known as “smart drugs,” are all the rage in Silicon Valley, and Nootrobox is at the forefront of this energy-managing trend.

Why: Nootrobox helps consumers find their focus with “nutrients for their brain”. They help people have a more productive day by accelerating the mind when it comes to tasks related to memory, […]

Jax coco

What: Australian brand Jax coco is a 100% coconut water with no added sugars or preservatives

Why: In a soft drinks market full of unsubstantiated claims of naturalness and purity, Jax’s simple supply chain and even simpler ingredients list (just micro filtered coconut water) holds a great appeal.

‘Banting’

What: ‘Banting’, a diet promoted by the Real Meal Revolution, has taken South Africa by storm. The world’s first Banting restaurant has just been opened there.

Why: The idea of Banting is to return to man’s purest dietary needs – high levels of protein and low amounts of hard-to-digest grains. Processed food is out of the […]