Immersive Experiences

What: Tim Horton Coffee Co blacked out one of their stores, inside and out, giving night-vision goggles to customers daring enough to venture inside. They then conducted taste tests and an immersive call for coffee-drinkers to “discover their dark roast personality”

Why: Moving away from ordinary eating out experiences, Tim Horton Coffee Co created a completely new experience for experiencing food.


Fun and Play

What: In Singapore Coca Cola launched a regular 330ml Coke can that comes apart to form two smaller cans that can be shared with friends.

Why: It isn’t just large scale, uber-style sharing that’s in; Coke recognised the simple pleasure and novelty that could come with a mini sharing moment like this.

Fun and Play

What: Happy Lemon bubble tea is a chain rapidly expanding across Asia, offering consumers a four step creation station for a novel refreshment experience.

Why: Happy Lemon has built on the Eastern bubble tea craze, using fresh and fun flavour combinations and branding to attract the younger generations of Asian consumers. Their four-step drink creation station makes the process of ‘grabbing a drink’ novel and playful.

Splurge on out-of-home leisure activities with friends and family (e.g. eating out, going to the cinema, sports events etc): Likelihood to do in next 12 months

(% very/somewhat likely, 2015)
77%
84%
65%
93%
77%
71%
                                          Global Average                                              Ireland                                            Spain                                        China                                              US                                                   UK