Fair treatment


What: US company 2 degrees snack bars are healthy, vegan and gluten free. For every bar you buy, 2 degrees feeds one hungry child from the community that produces the snack ingredients, branding themselves as ‘consciously crafted’.

Why: Consumers who want to live and eat healthily are becoming more aware of the high mark up on health foods, which often does not reach the farmers themselves. Children from those farming communities benefit from every purchase of a 2 degrees bar.

War on Waste

In February 2015, KFC introduced a limited edition edible coffee mug in the UK. Made from scent-infused cookie wrapped with sugar paper, the Scoff-ee cup is coated with a heat resistant white chocolate lining that melts when the mug is filled.

Why: KFC have proved that living responsibly can be tasty, and novel, too, appeasing consumers who are increasingly aware of the amount of waste that they generate.

Conserving resources


What: German supermarket, Original Unverpackt (Original Unpacked) opened in Berlin late last year with great media fanfare. Their main claim to fame is that they have no disposable packaging whatsoever: consumers instead carry reusable containers that they fill with their items, paying by weight.

Why: In addition to their central no-waste philosophy, Original Unverpackt is notable also for an unapologetic focus on limited choice. Their commitment is to have only one option of each item because, in their words, “one, the right one, is enough.”

“More and more, I am looking for ways to simplify my life”

(% agree strongly/slightly)