Do it Yourself

What: The German breakfast cereals start-up lets you choose the ingredients of your muesli from a list of 80 online, then delivers to your home, and is one of the most successful and publicly quoted newcomers in the German food market.

Why: Personalisation and health-consciousness meet in MyMuesli’s offer, where consumers a re reassured by the organic certification of the ingredients, and exciting by creating their own unique breakfast blend.

Genuine Provenance

What: Stonyfield Organic recently released the Source Map: an interactive map allowing customers to trace the history of the US dairy brand’s ingredients.

Why: Clicking on the map brings up farmer profiles, pictures, and videos detailing how and when each product was produced, connecting consumers with the original source of their food – the people, places and processes behind it.



What: Planete Chocolat in Belgium runs ‘make your own chocolate’ courses throughout the year.

Why: Capitalising on the fame and prestige of the belgian chocolate market, Planete Chocolat’s courses draw interest from consumers who are increasingly curious about intricate cooking processes, and ambitious in what they are willing to try for themselves.

Importance of buying only locally grown or produced goods

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