Consumers are once again hungry for, and feel able to spend on, exhilarating and unusual experiences which enrich their everyday lives, and provide an antidote to the pressures of modern living.

However in 2015, the experience itself is only half of the story. Sharing the highs of life with one’s social network is increasingly important – giving status amongst peers and playing a central role in the construction of an individual’s sense of self.

Brands that not only excite and entertain consumers with rich and rewarding experiences, but also facilitate sharing in innovative new ways, will win deep engagement with today’s connected consumers.