How the theme has evolved.

As low trust and disappointment gives way to a new era of optimism, people are relying on themselves to instigate positive change and expect businesses to do the same.

What: YÖK House and Culture, a ‘super sustainable’, eco B&B in the heart of Barcelona

Why: All the furniture and design is local, YÖK’s intention being the promotion of a different, more sustainable and authentic way of city travelling; especially as Barcelona has been suffering from the negative side effect of mass tourism lately. The YÖK manifesto, “guests meet locals, sustainability meets design and Catalan modernism meets elegant tourism”.