south america

/south america

Máquina

What: Máquina is a Brazilian fitband that tracks people’s movement and sleep patterns and then suggest healthier practices. The gadget is ,somewhat surprisingly, produced by a juice company.

Why: Following small tailored daily changes like walking a little further, not using the elevator and controlling the food intake can dramatically change people’s health and wellbeing and […]

Knorr

What: Knorr developed an app that takes the difficulty out of meal planning. In store, Argentinian consumers simply scan a product’s barcode, to quickly pull-up recipes using a certain ingredient. The app even allows people to search for meal ideas, based on their mood or even the weather.

Why: In a challenging environment, brands need to […]

Red Bull Station

What: Red Bull Station is major new cultural venue in a gentrified part of São Paulo. It aims to foster the creation of art and music, involving visitors in the process by allowing them to observe the workings of the resident artists and musicians.

Why: This answers a growing demand for people to not only witness […]