What: Athos is an American high-tech fitness outfit that is looking to infuse the capability of wearables into the actual fabric of the apparel. The sensors, which utilize electromyography, record and measure muscle movement and sync the results with a smartphone app.

Why: By giving users the real-time information and feedback they need, Athos apparel offers […]


What: The Saffolalife website in India lets users perform an instant health and fitness assessment, then download diet and exercise plans that will work for their body type and fitness level, to provide clear advice for gradual improvement.

Why: Creating a simple online toolkit that assesses dietary needs, and then offers easy diet and exercise recommendations […]