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Morning Gloryville

What: Morning Gloryville is a nightclub event held on a Wednesday morning, springing up in leading-edge cities all over the world.

Why: Morning Gloryville advocates ‘conscious clubbing’, where coffee is served instead of alcohol, and dancing gives guests a chance to wake up their bodies and minds before the working day – an exciting twist on […]

Bacardi Island

What: The Italian islands of San Domino and San Nicola have been taken over by spirits company Bacardi and transformed into an early 20th Century, Cuban-themed resort–Isola Bacardi with parties, daily sports and wellbeing activities running all day.

Why: Bacardi’s campaign capitalises on consumers’ desire for quality time, a sense of shared purpose and community, without […]