What: The Saffolalife website in India lets users perform an instant health and fitness assessment, then download diet and exercise plans that will work for their body type and fitness level, to provide clear advice for gradual improvement.

Why: Creating a simple online toolkit that assesses dietary needs, and then offers easy diet and exercise recommendations […]

Indian Bicycles

What: A growing number of Indians aged between 25 and 40, are taking a fancy to top-of-the-line premium bicycles Firefox and Giant for commuting, recreation and exercise. 

Why: For many driven young entrepreneurs from Bangalore travelling by a sleek two-wheeler is a symbol of status as well as healthy lifestyle choice.