Bacardi Island

What: The Italian islands of San Domino and San Nicola have been taken over by spirits company Bacardi and transformed into an early 20th Century, Cuban-themed resort–Isola Bacardi with parties, daily sports and wellbeing activities running all day.

Why: Bacardi’s campaign capitalises on consumers’ desire for quality time, a sense of shared purpose and community, without […]

Go 2 Africa: Luxury Camping

What: Modern clan travel site Go 2 Africa offers tours of the highlands of South Africa, Botswana and Zimbabwe, with luxury camping throw in.

Why: Fusing traditional safari with mobile luxury offers customers the ultimate experience of nature and 5* accommodation combined.