What: Athos is an American high-tech fitness outfit that is looking to infuse the capability of wearables into the actual fabric of the apparel. The sensors, which utilize electromyography, record and measure muscle movement and sync the results with a smartphone app.

Why: By giving users the real-time information and feedback they need, Athos apparel offers […]


What: Máquina is a Brazilian fitband that tracks people’s movement and sleep patterns and then suggest healthier practices. The gadget is ,somewhat surprisingly, produced by a juice company.

Why: Following small tailored daily changes like walking a little further, not using the elevator and controlling the food intake can dramatically change people’s health and wellbeing and […]


What: The Saffolalife website in India lets users perform an instant health and fitness assessment, then download diet and exercise plans that will work for their body type and fitness level, to provide clear advice for gradual improvement.

Why: Creating a simple online toolkit that assesses dietary needs, and then offers easy diet and exercise recommendations […]


What: f.lux is an American brand new software that controls your phone and computer screens.

Why: Computer screens are designed to emit a certain kind of light, similar to that of the sun, so as soon as screens are being used at night-time, however, looking at this kind of light plays havoc with eyes and body-clocks. f.lux […]

Standing Desk

What: New desk stand design, by South African designer Ryan Roberts.

Why: Given the current global ‘standing meeting’ trend that sees employees and colleagues stand at a meeting instead of sit, this innovative product is a much-needed solution, aiming to strengthen back and leg muscles, decrease headaches, burn calories and cut working time shorter due to […]


What: Yakult is a sweet drinkable probiotic yogurt that is extremely popular in Japan, and is now beginning to make in-roads in North America. 

Why: One bottle contains a minimum of 6.5 billion cells of the unique strain of bacteria discovered by scientist Dr Shirota. The strain is scientifically proven to reach the gut alive, helping with […]


What: LOLË is a French brand of activewear that runs yoga events throughout the US and Europe attracting thousands of participants.

Why: LOLË does not just want to promote the clothing line, but rather a lifestyle dedicated to peace and well-being. LOLË is offering free ‘mass yoga’ masterclasses with professional instructors and a live orchestra, for […]


What: Sprig is a San Francisco-based food delivery and meal-planning app for those who don’t have the time or headspace to seek out and cook the optimal dinner ingredients.

Why: Sprig’s menu doesn’t rely on salt, fat, sugar or MSG – in 20 minutes hot, ready-to-eat meals are delivered to your door. Recyclable packaging, organic produce, […]

Morning Gloryville

What: Morning Gloryville is a nightclub event held on a Wednesday morning, springing up in leading-edge cities all over the world.

Why: Morning Gloryville advocates ‘conscious clubbing’, where coffee is served instead of alcohol, and dancing gives guests a chance to wake up their bodies and minds before the working day – an exciting twist on […]