Immersive experiences

/Immersive experiences

Red Bull Station

What: Red Bull Station is major new cultural venue in a gentrified part of São Paulo. It aims to foster the creation of art and music, involving visitors in the process by allowing them to observe the workings of the resident artists and musicians.

Why: This answers a growing demand for people to not only witness […]

Zotter Chocolate Factory

What: Austrian-owned Zotter Chocolate Theatre in Shanghai is a factory offering an immersion into the world of cocoa and chocolate making.

Why: Fused with a European atmosphere you wouldn’t find elsewhere in Shanghai, educational demonstrations become a form of culinary theatre here.


What: Sublimotion in Ibiza is a “360 degree sensual-gastronomic experience,” according to the Spanish food press. As ‘participants’ work through the menu, the space around them changes with every course.

Why: Sublimotion offers another dimension to food, transporting customers to different places, each with its own ambience.