Fun and Play

/Fun and Play

Domino’s Pizza

What: Dominos host a comedy vine series on their website, inviting UK viewers to follow two average pizza-loving guys ‘Huw’ and ‘Leslie’ in their thwarted attempts to eat pizza.

Why: Over the last five years Domino’s has embraced all things digital to drive its marketing activity, putting humour and frivolity at the heart of its digital […]

Cheerios

What: During the 2015 Superbowl broadcast on 1 February, brands such as Cheerios dominated Twitter with playful commentary and brand-on-brand jokes.

Why: Social media is enabling brands to show their human side and use humour and wit to forge more personal relationships with consumers.

Store Desigual

What: REC Store Desigual is a weekend of outlet shopping spiced up with entertainment, music, food and DIY workshops and of course a lot of fashion at special prices.

Why: REC is purposly based in culturally rich, urban neighbourhood in the Spanish city of Igualada and aims to offer a different shopping experience for customers who […]

Open a Coke

What: With the tagline “Open a new Coke, open up to a new friendship”, Coca Cola’s new campaign in Columbia used bottles which could only be opened by locking two caps together

Why: The campaign gave students a new occasion to connect with others, and a legitimate excuse for talking to “strangers”. It was well aligned […]

McVities Cuddle Cafe

What: Biscuit maker McVities has created a cuddle café. The café was designed with ‘wall-to-wall cuteness’ and free drinks and treats were offered with cuddles the only accepted currency.

Why: This café aims to maximise visitors’ happiness levels, following research about the emotional and health benefits of a cuddle. Plus, associations with free perks and quirkiness […]