An Introduction to the Consumer Lifestyle Trends
Bord Bia Consumer Lifestyle Trends -
Introducing the new Cultivate Engine
Today, consumer lifestyle trends can seem like they emerge and fade rapidly, making it hard for food and drink businesses to understand where to invest their time and effort.
To meet this challenge, Bord Bia’s Thinking House has developed a new exciting trends platform called Cultivate.
Cultivate has been uniquely designed to surface behavioural trends and to measure them by interest and opportunity on a global scale.
The Cultivate Engine helps provide guidance to businesses as they think about which behavioural trends to innovate for now and which to prepare for in the near future.
The Cultivate Engine is built upon three key components which dynamically evolve as trends emerge and mature.
Watch our video above to learn more.
Explore the new Innovation Pathways
Purposeful Lives
As people look to live with a more defined sense of purpose and meaning, businesses could help reinforce that sense of self through food and drink
