Project Description

What: LOLË is a French brand of activewear that runs yoga events throughout the US and Europe attracting thousands of participants.

Why: LOLË does not just want to promote the clothing line, but rather a lifestyle dedicated to peace and well-being. LOLË is offering free ‘mass yoga’ masterclasses with professional instructors and a live orchestra, for an hour of pure headspace amongst hundreds or thousands of like-minded individuals.