Project Description

What: Knorr developed an app that takes the difficulty out of meal planning. In store, Argentinian consumers simply scan a product’s barcode, to quickly pull-up recipes using a certain ingredient. The app even allows people to search for meal ideas, based on their mood or even the weather.

Why: In a challenging environment, brands need to provide clear benefits for consumers. Low prices are important, but so is simplification and problem-solving.