Project Description

What: The Italian islands of San Domino and San Nicola have been taken over by spirits company Bacardi and transformed into an early 20th Century, Cuban-themed resort–Isola Bacardi with parties, daily sports and wellbeing activities running all day.

Why: Bacardi’s campaign capitalises on consumers’ desire for quality time, a sense of shared purpose and community, without being affronted by brazen advertising from a big company.