Project Description

What: Athos is an American high-tech fitness outfit that is looking to infuse the capability of wearables into the actual fabric of the apparel. The sensors, which utilize electromyography, record and measure muscle movement and sync the results with a smartphone app.

Why: By giving users the real-time information and feedback they need, Athos apparel offers a valuable tool for achieving fitness goals. The company tagline, “upgrade your gear, upgrade yourself”, demonstrates the brands’ ultimate purpose: letting consumers fine-tune their workouts so they can maximize efficiency and avoid injury.