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The global forces
shaping the future
in 2017

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To summarise the critical, global forces of change…

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Today’s global population of 7.5 billion is projected to hit 9.7 billion by 2050, with most of the growth coming from developing markets

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We shouldn’t neglect the pockets of youth in global markets

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The world is ageing, but we need to understand and address the demands of the older generation as they increasingly embrace an extended middle age

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Spending power will grow amongst the middle classes in many markets, leading to greater levels of consumption than ever before, especially in emerging markets.

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Family structures are changing across the world as more women enter the workforce and households shrink or enlarge

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People are drawn in ever greater numbers to urban centres. A small
number of cities now generate the majority of the world’s GDP growth
– and these cities are mainly in emerging markets

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People are drawn in ever greater numbers to urban centres: A small number of cities now generate the majority of the world’s GDP growth – and these cities are mainly in emerging markets

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Rising affluence and modern conveniences are bringing
about a higher incidence of costly lifestyle diseases