Key takeaways

SIMPLE AUTHENCITITY IS KEY FOR CONSUMERS

LEADING BRANDS IMMERSE PEOPLE IN THE STORY

ORIGIN GIVES REASSURANCE OF QUALITY AND SAFETY

Overview of the sub-trends 

 

How dynamic are the sub-trends?

Importance of buying only locally grown or produced goods

(% extremely/very important)
55%
59%
61%
44%
52%
42%
32%

Importance of a brand being completely transparent about all of its business practices when making a buying decision

(% essential/important to have)
62%
54%
54%
67%
55%
40%
52%