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Identifying and
defining the trends

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Introducing the updated 2015
Consumer Lifestyle Trends

“I want help managing and making the most of
the time I have”
“I’m seeking experiences I can share with others, to enrich my daily life and escape life’s pressures”
“I want to live more responsibly and make better choices that make a difference without having to compromise”
"I want to achieve a holistic approach to physical health and emotional wellbeing”
“I’m willing to spend money on the things that are valuable to me, and am pursuing more creative ways of getting what I want”
“I am looking for products and brands that have real, authentic and honest origins”
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How did we go about identifying these trends?

1. Top Down

Can we identify global and market drivers that suggest it will continue?

2. Bottom Up

Can we see it manifesting in brand or consumer behaviour?

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What do we do?

We explore the macro forces shaping the lives of consumers around the world, looking at social, technological, economic, environmental and political factors.

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How do we do it?

We use empirical evidence from a range of sources, including Global Monitor*, a quantitative study covering 21 markets and surveying 28,000 respondents around the world.

*An annual global and market-agnostic survey, not CLT specific

Online and face-to-face surveying is combined in a mixed-methodology approach

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What do we do?

We explore how these wider macro and cultural forces are manifesting as trends in consumers’ lives.

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How do we do it?

We utilise our global Streetscaping network: independent, discerning, culturally connected individuals
who are spread throughout 40 countries and 60 cities covering every continent of the world