Consumer Lifestyle Trends

/Consumer Lifestyle Trends

The new simplified trends become “Themes” – and we can think about them as the key motivations or priorities within the consumer’s life…

IdentityConvenience, Experiences, Responsibility 

And within each Theme, we will explore 3 key “Trends” – which we can think about as the most important expressions of consumer behaviour to impact the marketplace in the next 3-5 years.