Key takeaways

THE RIGHT PLACE & THE RIGHT TIME ARE ALGORITHMICALLY DETERMINED

NEW ROUTES TO CONSUMER SPRING UP WITHIN HYBRID SPACES

CONSUMERS SEEK SEAMLESS, SIMPLE SOLUTIONS

Overview of the sub-trends 

 

“More and more, I find I am looking for ways to simplify my life”

(% agree strongly/slightly)

69%
69%
74%
83%
69%
65%
60%

“It is important for me to sometimes disconnect from online and mobile communications”

(% agree strongly/slightly)
64%
63%
72%
78%
70%
48%
62%

How dynamic are the sub-trends?

Thought-starters: How could you…?

Leverage technology to pre-empt where your consumer will be and what their needs will be? Can your product be delivered exactly how and when a consumer needs it?

Use big data, deep learning* and artificial intelligence to add some magic, excitement and discovery to consumer’s everyday lives?

*Deep Learning is a branch of machine learning based on a set of algorithms that attempt to model high level abstractions in data.

Use simple visual cues and interfaces to minimise decision making and maximise time for your consumer?

Remove layers of decision making for the consumer through automation?

Make your products suitable for consumption in a variety of moments and at different times of the day and night?

Work with wearables, or tech services to compliment and improve your product?

How is this trend playing out in Ireland/GB?